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Your creativity is the only limit.

Your creativity is the only limit.

How to use the most recent AI models to create everything from image ads to complex videos.

Francesco Ambrosiano
Francesco Ambrosiano
MarketingMarketing
The IKEA effect applied to digital marketing

The IKEA effect applied to digital marketing

Why We Are Biased Toward Our Own Creations—And What to Do About It

Francesco Ambrosiano
Francesco Ambrosiano
MarketingMarketing
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Be truthful to your value when setting your price.

Be truthful to your value when setting your price.

Why discounting your product too much can be counterproductive

Francesco Ambrosiano
Francesco Ambrosiano
EmailEmail
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The most precious asset

The most precious asset

Why you should spend money to collect email addresses

Francesco Ambrosiano
Francesco Ambrosiano
Facebook AdsFacebook Ads
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Triggers - Part 2

Triggers - Part 2

Don't make me think...make me click!

Francesco Ambrosiano
Francesco Ambrosiano
Triggers - Part 1

Triggers - Part 1

Let's dive into TRIGGERS, the real lever for our ads

Francesco Ambrosiano
Francesco Ambrosiano
Facebook AdsFacebook Ads
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You can't force people to buy faster!

You can't force people to buy faster!

Why "more" when talking budget doesn't translate to "faster".

Francesco Ambrosiano
Francesco Ambrosiano
Facebook AdsFacebook Ads
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How Users see ads (Facebook Ads edition)

How Users see ads (Facebook Ads edition)

A quick primer on the optimal visual structure for Facebook Ads.

Francesco Ambrosiano
Francesco Ambrosiano