Recent changes to Meta’s (and Google’s) algorithms have turned ad targeting on its head. Mark Zuckerberg himself hasn’t made a mystery of it.
Everyone talks about “scroll-stopping” or “compelling” ads—but what really makes them work? Let’s break down the anatomy of high-performing creatives and learn how to craft ads that truly engage.
How newsletters can fast track your audience's growth, without spending hours on social media platforms
How to use the most recent AI models to create everything from image ads to complex videos.
Why We Are Biased Toward Our Own Creations—And What to Do About It
Why discounting your product too much can be counterproductive
Why you should spend money to collect email addresses
