Recent changes to Meta’s (and Google’s) algorithms have turned ad targeting on its head. Mark Zuckerberg himself hasn’t made a mystery of it.
Everyone talks about “scroll-stopping” or “compelling” ads—but what really makes them work? Let’s break down the anatomy of high-performing creatives and learn how to craft ads that truly engage.
How to use the most recent AI models to create everything from image ads to complex videos.
A quick primer on the optimal visual structure for Facebook Ads.
