The Ads Dude
Non-trivial lessons on paid (and organic) marketing.
Written by
Facebook Ads
+2
May 7, 2025
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7 min read
Recent changes to Meta’s (and Google’s) algorithms have turned ad targeting on its head. Mark Zuckerberg himself hasn’t made a mystery of it.
+4
May 3, 2025
5 min read
Everyone talks about “scroll-stopping” or “compelling” ads—but what really makes them work? Let’s break down the anatomy of high-performing creatives and learn how to craft ads that truly engage.
Newsletters
+3
Apr 9, 2025
How newsletters can fast track your audience's growth, without spending hours on social media platforms
Meta Ads
+1
Apr 7, 2026
Ads are great to get leads and clients, but it's only working together with other channels that we can leverage a full system.
Aug 27, 2025
4 min read
We have a very low-cost access to one of the most sophisticated "answers machines" in the world. Yet, we need to learn how to pose the questions.
Jul 18, 2025
6 min read
Why diversifying your traffic acquisition is vital and how relying on a single channel can ruin you. The same goes for paid ads: putting all your eggs in one basket is risky.
AI
Jun 24, 2025
The way your potential customers find and reach you is changing fast. You need to adapt your content strategy, and yes, AI is a big part of it.
Mar 29, 2025
How to use the most recent AI models to create everything from image ads to complex videos.
Marketing
Mar 20, 2025
Why We Are Biased Toward Our Own Creations—And What to Do About It
