Psychology

Jun 24, 2025

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5 min read

The future of search

The way your potential customers find and reach you is changing fast. You need to adapt your content strategy, and yes, AI is a big part of it.

Francesco Ambrosiano

Facebook Ads

How to Actually Capture (and Keep) Attention

May 3, 2025

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5 min read

How to Actually Capture (and Keep) Attention

Everyone talks about “scroll-stopping” or “compelling” ads—but what really makes them work? Let’s break down the anatomy of high-performing creatives and learn how to craft ads that truly engage.

Francesco Ambrosiano

Marketing

Be truthful to your value when setting your price.

Dec 20, 2024

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4 min read

Be truthful to your value when setting your price.

Why discounting your product too much can be counterproductive

Francesco Ambrosiano

Dec 2, 2024

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3 min read

The most precious asset

Why you should spend money to collect email addresses

Francesco Ambrosiano

Facebook Ads

Nov 16, 2024

•

3 min read

Triggers - Part 2

Don't make me think...make me click!

Francesco Ambrosiano

Facebook Ads

Nov 13, 2024

•

2 min read

How Users see ads (Facebook Ads edition)

A quick primer on the optimal visual structure for Facebook Ads.

Francesco Ambrosiano

Psychology

The future of search

How to Actually Capture (and Keep) Attention

Be truthful to your value when setting your price.

The most precious asset

Triggers - Part 2

How Users see ads (Facebook Ads edition)

The Ads Dude

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