Facebook Ads
+2
May 7, 2025
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7 min read
Recent changes to Meta’s (and Google’s) algorithms have turned ad targeting on its head. Mark Zuckerberg himself hasn’t made a mystery of it.
+4
May 3, 2025
5 min read
Everyone talks about “scroll-stopping” or “compelling” ads—but what really makes them work? Let’s break down the anatomy of high-performing creatives and learn how to craft ads that truly engage.
Mar 29, 2025
6 min read
How to use the most recent AI models to create everything from image ads to complex videos.
Nov 13, 2024
2 min read
A quick primer on the optimal visual structure for Facebook Ads.
