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Why Meta Ads Are the New Focus Group

Aug 27, 2025

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4 min read

Why Meta Ads Are the New Focus Group

We have a very low-cost access to one of the most sophisticated "answers machines" in the world. Yet, we need to learn how to pose the questions.

Francesco Ambrosiano
Francesco Ambrosiano

Meta Ads

+2

The importance of diversification

Jul 18, 2025

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6 min read

The importance of diversification

Why diversifying your traffic acquisition is vital and how relying on a single channel can ruin you. The same goes for paid ads: putting all your eggs in one basket is risky.

Francesco Ambrosiano
Francesco Ambrosiano
The Ads Dude

The Ads Dude

Non-trivial lessons on paid (and organic) marketing.


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