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Marketing

Meta Ads

+2

The importance of diversification

Jul 18, 2025

•

6 min read

The importance of diversification

Why diversifying your traffic acquisition is vital and how relying on a single channel can ruin you. The same goes for paid ads: putting all your eggs in one basket is risky.

Francesco Ambrosiano
Francesco Ambrosiano

AI

+3

The future of search

Jun 24, 2025

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5 min read

The future of search

The way your potential customers find and reach you is changing fast. You need to adapt your content strategy, and yes, AI is a big part of it.

Francesco Ambrosiano
Francesco Ambrosiano

Facebook Ads

+2

Shut up and give me your money!

May 7, 2025

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7 min read

Shut up and give me your money!

Recent changes to Meta’s (and Google’s) algorithms have turned ad targeting on its head. Mark Zuckerberg himself hasn’t made a mystery of it.

Francesco Ambrosiano
Francesco Ambrosiano

Facebook Ads

+4

How to Actually Capture (and Keep) Attention

May 3, 2025

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5 min read

How to Actually Capture (and Keep) Attention

Everyone talks about “scroll-stopping” or “compelling” ads—but what really makes them work? Let’s break down the anatomy of high-performing creatives and learn how to craft ads that truly engage.

Francesco Ambrosiano
Francesco Ambrosiano

Newsletters

+3

Be an influencer without an audience

Apr 9, 2025

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5 min read

Be an influencer without an audience

How newsletters can fast track your audience's growth, without spending hours on social media platforms

Francesco Ambrosiano
Francesco Ambrosiano

Facebook Ads

+4

Your creativity is the only limit.

Mar 29, 2025

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6 min read

Your creativity is the only limit.

How to use the most recent AI models to create everything from image ads to complex videos.

Francesco Ambrosiano
Francesco Ambrosiano

Marketing

The IKEA effect applied to digital marketing

Mar 20, 2025

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6 min read

The IKEA effect applied to digital marketing

Why We Are Biased Toward Our Own Creations—And What to Do About It

Francesco Ambrosiano
Francesco Ambrosiano

Marketing

+1

Be truthful to your value when setting your price.

Dec 20, 2024

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4 min read

Be truthful to your value when setting your price.

Why discounting your product too much can be counterproductive

Francesco Ambrosiano
Francesco Ambrosiano

Email

+3

The most precious asset

Dec 2, 2024

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3 min read

The most precious asset

Why you should spend money to collect email addresses

Francesco Ambrosiano
Francesco Ambrosiano
The Ads Dude

The Ads Dude

Non-trivial lessons on paid (and organic) marketing.


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