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Featured Posts

May 07, 2025

Shut up and give me your money!

Recent changes to Meta’s (and Google’s) algorithms have turned ad targeting on its head. Mark Zuckerberg himself hasn’t made a mystery of it.

Francesco Ambrosiano

Facebook AdsFacebook Ads

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May 03, 2025

How to Actually Capture (and Keep) Attention

Everyone talks about “scroll-stopping” or “compelling” ads—but what really makes them work? Let’s break down the anatomy of high-performing creatives and learn how to craft ads that truly engage.

Francesco Ambrosiano

NewslettersNewsletters

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Apr 09, 2025

Be an influencer without an audience

How newsletters can fast track your audience's growth, without spending hours on social media platforms

Francesco Ambrosiano

Why Meta Ads Are the New Focus Group

We have a very low-cost access to one of the most sophisticated "answers machines" in the world. Yet, we need to learn how to pose the questions.

Francesco Ambrosiano

Meta AdsMeta Ads

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Jul 18, 2025

The importance of diversification

Why diversifying your traffic acquisition is vital and how relying on a single channel can ruin you. The same goes for paid ads: putting all your eggs in one basket is risky.

Francesco Ambrosiano

AIAI

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